COMPANY PROFILE -Wacker Neuson SE
Business Sector :Construction Equipment
Operating Geography :Germany, Europe, Global
About Wacker Neuson SE :
Wacker Neuson SE is a publicly-traded manufacturer of concrete and construction site technology equipment and compact machines with headquarters in Munich. Wacker Neuson, Kramer, and Weidemann are all part of the Wacker Neuson Group. Johann Christian Wacker established the company in 1848 as a blacksmith's shop in Dresden, Germany, under the name Wacker. In 1875, it began industrial production. The company makes construction, landscaping, agriculture, recycling, energy, and rail equipment. Excavators, dumpers, loaders, concrete technologies, generators, and saws are just a few of the items offered by the organisation. In addition, the company provides product attachments and accessories to aid in the delivery of optimal solutions. Compact Equipment (about half of all revenue), Light Equipment, and Services are Wacker Neuson's three business segments. Through sales and service stations strategically located around the world, the company provides a variety of services, spare parts, and rental equipment. The majority of the company's revenue comes from Europe, although it also sells to consumers in the Americas and Asia-Pacific. The Wacker Neuson Group has agreed to purchase the Enar Group in its entirety from the principal shareholders of Enarco SA in Spain. Enar has officially become part of the Wacker Neuson Group once the purchase was completed on June 1, 2022.
The USP of the Wacker Neuson Group is its position as a leading maker of light and small equipment. The mission statement of Neuson reads, "The success of our customers from construction and agriculture is the focus of our thinking, acting and learning. Due to our proximity to customers worldwide, to their regional needs, tasks and locations, we understand customer processes faster and better. As the specialist for light and compact equipment, we proactively offer innovative solutions, products and services to sustainably strengthen the economic success of our customers".
Wacker Neuson SE Revenue :
€ 1,866.2 million - FY ending 31st December 2021 (y-o-y growth 15.5%)
€ 1615.5 million - FY ending 31st December 2020
Competitive Analysis of Wacker Neuson SE
The SWOT analysis for Wacker Neuson SE is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Broad range of innovative product portfolio with some product groups having double digit market share.
2. The company has reduced its net debt significantly to nearly zero which gives it a financial leverage.
3. Strong strategic alliances with industry leaders.
4. Higher growth in profit margins which is more than the pre-pandemic levels driven by cost control measures.
5. Use of efficient process and advanced technology in R&D.
| 1. Weaker presence of the company outside Europe.
2. Frequent changes in the management positions of the company can affect the decision-making process.
|
| Opportunities | Threats |
1. Expanding the current market positions driven by strategic focus.
2. Zero emission product portfolio has the scope of posting huge growth.
3. Growth in the digital services offering can help to strengthen the company’s position.
| 1. Supply chain crisis can affect the operations of the company.
2. Rising covid-19 cases in certain parts of the world can affect demand for the products of the company.
3. Challenging market conditions in China and Southeast Asia region can affect the strategic expansion of the company.
|
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Detailed SWOT Analysis of Wacker Neuson SE
Strength
1. Broad range of innovative product portfolio with some product groups having double digit market share: Wacker Neuson SE is a manufacturer of construction equipment and agricultural equipment. It has a diverse product portfolio. The group focuses on manufacturing of light equipment and compact equipment along with providing customer services. The company has production plants in Germany, USA and China. Along with producing normal construction equipment the company also produces zero emission construction equipment as a target towards reducing net carbon emissions. R&D is one of the key factors behind the success of the products of the company. The company protects its technology through patents. It has around 265 patents and additional 15 patents were approved in 2021. The generates market insights through front-loading which helps the company in reducing the costs in the production and also reduces material costs. Also, the company focuses on use of new technologies to develop its products. Opportunities provided by virtual reality and augmented reality is used by the company in product development. As a result, the company’s market share is growing and some core products have been able to achieve double digit market share in the zero-emission category.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Wacker Neuson SE is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. EU has released a major infrastructure plan to counter China.
2. Ukraine- Russia war is putting pressure on the global supply chain
| 1. Global inflation is rising and is affecting the prices of commodities.
2. Supply chain disruption is affecting the raw material prices and shipping costs.
3. The energy prices in EU are rising due to energy cut-off from Russia.
4. Eurozone’s economic growth is set to be affected by the Ukraine war.
|
| Social | Technological |
1. By the year 2050, two-thirds of the world population are predicted to be living in cities.
2. The rising standards of living in developing and emerging economies, is creating demand from new group of consumers.
| 1. Agricultural sector in EU is also moving towards digitization and mechanization.
2. Equipment in the construction industry are being transformed into smart equipment through IOT and AI.
|
| Legal | Environmental |
1. China has updated the China IV emissions standard for non-road mobile equipment.
2. New reporting requirement is being enforced for EU taxonomy eligible activities.
| 1. Global climate change is pushing industries towards adopting net zero emissions target. |
Wacker Neuson SE SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Wacker Neuson SE
Political
1. EU has released a major infrastructure plan to counter China: In response to the China’s road and belt program, the European Union has launched a strategy for more than 40 billion Euros investment in development of infrastructure. This new initiative by the EU is named as “global gateway” and will focus on digital, transport, energy and trade projects. This project aims to develop the infrastructure of the Europe nations and other nations across Asia while adopting sustainable methods. To finance the projects EU will utilize the sustainable development funds kept aside. This initiative seeks to mobilize around 300 billion Euros in public and private infrastructures by 2027. This will be a major step towards developing the global infrastructure and will help EU in countering China’s road and belt initiative.
Wacker Neuson SE’s major business operations is in Europe. The infrastructure development project initiative by EU will see an increase in demand for the construction equipment industry. This may benefit the sales of Wacker Neuson SE as it is a European company.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Drillfix AG
- Ground Heaters, Inc.
- Wacker Neuson Pty Ltd
- Wacker Neuson Manila, Inc.
- Wacker Neuson Ab
Wacker Neuson SE SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Wacker Neuson SE Segmentation, Targeting and Positioning (STP) Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Wacker Neuson SE SWOT & PESTLE Analysis Report
1. Annual Report - https://wackerneusongroup.com/fileadmin/user_upload/downloads_ir/finanzberichte_praesentationen/2021/GB/Wacker_Neuson_Group_Annual_Report_2021_02.pdf
2. EU to lay out $46 billion infrastructure plan to counter China - https://www.business-standard.com/article/international/eu-to-lay-out-46-billion-infrastructure-plan-to-counter-china-121111200061_1.html
3. Supply chain blues: is sticker shock the new normal? - https://www.themountaineer.com/news/supply-chain-blues-is-sticker-shock-the-new-normal/article_37dddfc2-caa8-11ec-bbcd-3723dadc523c.html
4. Urbanisation and development - https://www.business-standard.com/article/opinion/urbanisation-and-development-122042001498_1.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Wacker Neuson SE SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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