Porter's Five Forces for Southwest Airlines
About Southwest Airlines
Southwest Airlines, a major U.S.-based passenger airline, has been a cornerstone of scheduled air transport since its establishment on June 18, 1971. Headquartered in Dallas, Texas, the airline started its service with three Boeing 737 aircraft, connecting Texas cities of Dallas, Houston, and San Antonio. Over the years, Southwest has evolved into a key player, annually flying 126.6 million passengers. With around 66,000 employees as of 2023, the airline stands out for its extraordinary customer service. Operating across more than 120 airports in 11 countries, Southwest Airlines is committed to providing unique value and hospitality, with its website, southwest.com, serving as the exclusive platform for online travel management and bookings.
Porter’s Five Forces Model
Porter's Five Forces purpose is demonstrated in the below diagram and analysis that was conducted for Southwest Airlines, evaluating market-influencing variables like demand and competition. This analysis of the competitive environment provides insightful information for creating winning strategies, along with a graphic depiction of the model.