Porter's Five Forces for Qantas
About Qantas
Qantas, Australia's largest airline, established in 1920 and headquartered in Mascot, New South Wales, holds a prominent position in domestic and international aviation. With around 93% of its workforce being Australian, it stands as the nation's largest employer. Operating globally across the Americas, Asia, Europe, South Pacific, and the Middle East, Qantas boasts a fleet of 126 aircraft, solidifying its major role in Australian aviation. As the third oldest airline worldwide and a founding member of the Oneworld alliance, a collaboration of 13 leading airlines, Qantas remains influential. Subsidiaries, including Qantas Airways and Jetstar Airways, oversee extensive operations. With approximately 23,500 employees in 2023, Qantas continues to be a vital force in the aviation industry.
Porter’s Five Forces Model
Porter's Five Forces diagram below demonstrates market-influencing variables like demand and competition for Qantas. This analysis of the competitive environment provides insightful information for creating winning strategies, along with a graphic depiction of the model.