Pearson SWOT and PESTLE Analysis
COMPANY PROFILE -Pearson
Business Sector :Education and Publishing
Operating Geography :UK, Europe, Global
About Pearson :
Pearson plc is 176 years old multinational company based out of United Kingdom. It was founded by Mr. Samuel Pearson in Yorkshire by the name of S. Pearson & Son. Since its inception, Pearson has been cornering whichever industry it entered, the former Pearson construction business which was shifted to London, England in 1890 was a renowned leading construction company globally. Later in 1920 as the company transformed into a publishing business it amplified itself to becoming the world’s leading education company. Penguin Books of Pearson was merged with Bertelsmann, a German conglomerate. The company provides assessment, courseware and services. They provide content in different forms and via diversified channels like online services and books. In the year 2015, Pearson decided that they will shift their focus to education and learning only. It has its presence over 70 countries all over the world and having more than 20,000 employees as of early 2023. They have a purpose to help in progress of people by learning, they are shifting their focus from product centric approach to a leaner’s centric approach, in this approach they are trying to understand learner’s need and build the platform accordingly. They envision for new Pearson learning platform on which learning future will be made. ‘Content, assessment and services’ form the 3 core competencies of Pearson presenting it with an edge over the competitors.
Pearson’s mission statement states “To help people make progress in their lives through learning.” The company’s vision is “To have a direct relationship with millions of lifelong learners and to link education to the way people aspire to live and work every day. To shape the future of learning, we collaborate with a diversified group of partners”. Pearson’s USP or Unique Selling Proposition lies in being one of world’s leading education company.
Pearson Revenue :
£ 3,428 million – FY ending 31st December 2021
£ 3,397 million – FY ending 31st December 2020
Competitive Analysis of Pearson
Strengths | Weaknesses |
1. Offers connected services and one stop destination for their users 2. Wide range of product portfolio 3. Notable business growth across its key businesses 4. Strong brand recognition and reputation | 1. Pearson has high employee turnover rates 2. High levels of debt may impact business expansion 3. Subject to fines for misleading investors |
Opportunities | Threats |
1. Increase in number of internet users globally 2. Increased usage of social media 3. Leveraging growth by focusing on digital initiatives 4. Strategic acquisitions to expand services | 1. Technological advancements by competitors 2. Industry has intense rivalry and high threat of new entrants |
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Detailed SWOT Analysis of Pearson
Strength
1. Offers connected services and one-stop destination for their users: There is an increased demand for online education. Pearson offers a digital business with complete services for their clients. Pearson’s virtual school is a proven partner school model, they are having complete domain knowledge. Pearson is even scaling up in existing states to increase the penetration in the market. Their other products like online program management and other higher education services are a proven partner for the undergraduate model which is having a multi-program and discipline approach, it comes with a promise of “anytime and anywhere learning”. Pearson gives the capital and infrastructure that institutions require, as well as provides services like design and development of course, student enrolment and retention, market research, and insights.
2. Wide range of product portfolio: Pearson has changed their business structure; they are shifting towards more digital leaner’s center products. Products offered by Pearson is virtual learning that is teaching students entirely online. Another portfolio is Assessment and Qualification segment. By revenue and customer reach, its Assessment & Qualifications segment is its largest business. In order for people to demonstrate their knowledge, abilities, and aptitude over a lifetime of learning, from school to professional professions, it provides tests, qualifications, certificates, and licences. Other segments are English language learning, workforce skills, and higher education.
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Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Cengage
- McGraw-Hill Education
- MacMillan
- John Wiley
- Blackboard.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Pearson SWOT & PESTLE Analysis Report
1. Annual Report - https://plc.pearson.com/sites/pearson-corp/files/pearson/annual-report-2021/pdf/pearson-annual-report-2021.pdf#page=1
2. Pearson acquires leading online language learning platform - https://plc.pearson.com/en-US/news/pearson-acquires-leading-online-language-learning-platform
3. Pearson buys PDRI, expanding assessment services to US government - https://www.morningstar.co.uk/uk/news/AN_1671459925905822800/pearson-buys-pdri-expanding-assessment-services-to-us-government.aspx
4. Pearson and XR Bootcamp partner to create Flagship VR prototypes - https://plc.pearson.com/en-US/news/pearson-and-xr-bootcamp-partner-create-flagship-vr-prototypes
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Pearson SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.
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