Kingfisher plc SWOT and PESTLE Analysis
COMPANY PROFILE -Kingfisher plc
Business Sector :Home Improvement
Operating Geography :United Kingdom, Europe, Global
About Kingfisher plc :
Kingfisher is a British multinational retail company that specializes in home improvement. It is one of the largest home improvement retailers in the world. Kingfisher was founded in 1982 and is headquartered in London, United Kingdom. It has a presence in multiple countries across Europe and operates over 1,900 stores. The company offers a wide range of products for home improvement and maintenance, including tools, building materials, home furnishings, and garden supplies. Kingfisher's retail brands cater to different customer segments and needs. B&Q is a leading DIY and home improvement retailer in the UK and Ireland, offering products ranging from building materials and tools to garden supplies and home decor. Castorama and Brico Dépôt operate in France, providing a similar range of products for DIY enthusiasts and professionals. They provide a variety of home improvement products and services, including building materials, tools, electrical and plumbing supplies, and kitchen and bathroom fittings. Screwfix is a leading trade retailer in the UK, serving the needs of trade professionals with an extensive range of products and convenient services. As of 2023, Kingfisher plc employs over 80,000 people.
The USP of Kingfisher is that with a presence in several countries, including the UK, France, Poland, Russia, and Spain, Kingfisher is one of the largest home improvement retailers in Europe.
Kingfisher plc Revenue :
€ 13,059 million - FY ending 31st January 2023 (y-o-y growth -0.94%)
€ 13,183 million - FY ending 31st January 2022
Competitive Analysis of Kingfisher plc
Strengths | Weaknesses |
1. Strong presence in Europe with over 1,900 stores. 2. 3 out of 6 of its retail banners are market leaders whereas Brico Depot is the discount leader. 3. 25+ differentiated OEBs, accounting for 45% of total sales. 4. Strong record of strategic partnerships to enhance technological capabilities & responsible business practices. 5. Efficient supply chain management, ensuring optimal product availability & inventory control | 1. Heavily dependent on the UK & France markets, accounting for nearly 50% & 35% of its total sales. 2. Experienced high profit fluctuations in the past 5 years. |
Opportunities | Threats |
1. Expansion into new markets, especially in Asia & North America. 2. Increase online sales, currently at 16.3% of total sales, by investing in digital capabilities. 3. Expansion of existing sustainable product line viz., energy & water-saving products. | 1. Intense competition from both traditional store-based & pure-play online retailers. 2. Significant supply chain disruptions can lead to decreased product availability, impacting finances & reputation. |
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Detailed SWOT Analysis of Kingfisher plc
Strength
1. Strong presence in Europe with over 1,900 stores: Kingfisher has a strong presence in Europe. With over 1,900 stores spread across eight countries in Europe and a staff of 82,000 employees, Kingfisher has established a significant retail footprint in the region. This widespread presence allows them to serve a large customer base and cater to the home improvement needs of consumers and trade professionals throughout Europe. They conduct business in eight nations in Europe under the retail labels B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint, and Koçtaş (operated as a 50% joint venture in Turkey). They have 1,188 stores UK & Ireland, 223 in France, 97 in Poland, 33 in Romania, 28 in Spain, 3in Portugal and 355 in Turkey. B&Q has 316 stores, Screwfix has 872 stores, Castorama has 95 stores, Brico Dépôt has 123 stores, and Screwfix in Turkey has 5 stores (as of December 31, 2022). Kingfisher serves its customers through its physical stores as well as e-commerce channels.
2. 3 out of 6 of its retail banners are market leaders whereas Brico Depot is discount leader: Kingfisher follows a disciplined approach for each retail banner, focusing on key value drivers such as like-for-like (LFL) growth, expansion, and margin strengthening. Each retail banner has a specific role in the group, ranging from being a growth engine, generating cash, having scale with margin upside, to being a competitive challenger or a discount leader. B&Q, Castorama and Screwfix are positioned number one in their market where as Brico Dépôt is also positioned number one. Kingfisher's strategic priorities include growing through different banners, accelerating e-commerce, building a data-led customer experience, differentiating through omnichannel, developing the trade business, rolling out compact store formats, leading in responsible business and energy efficiency, and maintaining a human, agile, and lean approach.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
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References used in Kingfisher plc SWOT & PESTLE Analysis Report
1. Annual Report 2022- https://www.kingfisher.com/content/dam/kingfisher/Corporate/Documents/Other/2023/Kingfisher-plc-Annual-Report-2022-23.pdf.downloadasset.pdf
2. Kingfisher plc full year results till 31 January 2023-
https://www.kingfisher.com/content/dam/kingfisher/Corporate/Documents/Other/2023/20230321-2022_23-Full-year-results_Presentation.pdf.downloadasset.pdf
3. Kingfisher About Us- https://www.kingfisher.com/en/own-exclusive-brand.html
4. Financial Income Statement- https://seekingalpha.com/symbol/KGFHY/income-statement
5. Kingfisher: latest news, analysis and trading updates- https://www.retail-week.com/companies/kingfisher?authent=1
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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