Jaguar Land Rover (JLR) SWOT and PESTLE Analysis
COMPANY PROFILE -Jaguar Land Rover (JLR)
Business Sector :Passenger Vehicles
Operating Geography :United Kingdom, Europe, Global
About Jaguar Land Rover (JLR) :
Jaguar Land Rover (JLR) is a British automotive company that designs, develops, and manufactures luxury vehicles under the Jaguar and Land Rover brands. The company was formed in 2008 when Indian conglomerate Tata Motors acquired the Jaguar and Land Rover businesses from Ford Motor Company. JLR's headquarters are located in Coventry, England, and the company operates manufacturing plants in the UK, China, Brazil, and India. The company also has a global network of sales and service facilities in over 100 countries. Jaguar is known for producing luxury sports cars and sedans, while Land Rover specializes in manufacturing high-end SUVs and off-road vehicles. Some of the notable models produced by Jaguar include the F-Type, XE, and XF, while Land Rover's vehicles include the Range Rover, Discovery, and Evoque. JLR has invested heavily in research and development, particularly in the areas of electric and autonomous vehicles. JLR also has a joint venture with Chery Automobile in China, where it operates a manufacturing plant in Changshu. In addition to its luxury vehicles, JLR has also developed a range of accessories and lifestyle products under the Jaguar and Land Rover brands, including clothing, luggage, and even bicycles. As of early 2023, JLR employed around 40,000 people.
Jaguar Land Rover's Unique Selling Proposition (USP) is its ability to offer premium vehicles that deliver exceptional performance, luxury, and capability, while also incorporating innovative and cutting-edge technology. JLR’s mission statement is "to create experiences people love for life." JLR's vision statement is "to be the world's leading producer of premium vehicles, achieving sustainable growth and profitability through relentless innovation and customer focus."
Jaguar Land Rover (JLR) Revenue :
£18,320 million - FY ending 31st March 2022 (y-o-y growth -7%)
£19,731 million - FY ending 31st March 2021
Competitive Analysis of Jaguar Land Rover (JLR)
Strengths | Weaknesses |
1. Strong innovation capability and use of technology 2. Diverse range of product offerings in different segments 3. Global presence across North America, UK, Europe, China etc. 4. Large sales network and good customer services. 5. Strong brand recognition helps to attract more customers | 1. Around 50% of the sales come from two regions: China and North America. 2. The company has been struggling to make profits due to production woes 3. Changes in the senior leadership may affect the company strategically |
Opportunities | Threats |
1. Partnerships and collaborations with other industries like financing and semiconductor 2. Entering into new segments like sports, EVs etc. 3. Defining new strategies to upgrade the product portfolios 4. Become a digital leader in the automotive industry through transformation | 1. Shortages of semiconductor can affect production capacity 2. Economic conditions can affect the demand for the vehicles. 3. Rise in covid cases can affect the sales of the company 4. Rising competition in the premium car segment globally can affect the company |
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Detailed SWOT Analysis of Jaguar Land Rover (JLR)
Strength
1. Strong innovation capability and use of technology: Jaguar Land Rover has a strong focus on technology and innovation. The company invests heavily in research and development, particularly in areas such as autonomous driving, electrification, and connected car technology. This helps the company to stay ahead of the competition and meet changing consumer demands. The New Range Rover, a car with breath-taking modernity, unsurpassed elegance, and unmatched capabilities, was unveiled by JLR in October 2021. The New Range Rover is a fully formed family of vehicles that offers more customer choice and scope for personalization than ever before, with more than 1.6 million different configurations available. It was launched with a choice of two wheelbases, four, five, or, for the first time, seven seats, and a flagship SV range offering an exquisite interpretation of Range Rover luxury and hand-crafted personalization. In order to demonstrate the application of traceability technology in the leather supply chain, it also collaborated with top UK leather producer Bridge of Weir Leather Company, blockchain technology company Circulor, and the University of Nottingham. In order to digitally authenticate the transportation of leather at each stage of the process, from the farm to its own facilities, a mix of GPS data, biometrics, and QR codes were utilised. These demonstrates superior innovation and technology capabilities of JLR.
2. Diverse range of product offerings in different segments: Jaguar Land Rover offers a wide range of products, including luxury cars, SUVs, and off-road vehicles. This diverse portfolio allows the company to appeal to a broad range of customers with different needs and preferences. From the JLR’s stable, cars, such as the Jaguar F-Type, XE, and XF, are known for their sleek design and high-performance capabilities. Land Rover's SUVs, such as the Range Rover, Range Rover Sport, and Discovery, are known for their off-road capabilities, luxury features, and rugged style. By offering a variety of vehicles in different segments, Jaguar Land Rover can appeal to a broader range of customers, which helps to increase sales and revenue.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threat
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Major Competitors :
- BMW
- Toyota
- Mercedes
- Land Rover USA
- Lexus
- Audi
- Rolls Royce
Major Brands :
- Jaguar
- Land Rover
- Jaguar Classic
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References used in Jaguar Land Rover (JLR) SWOT & PESTLE Analysis Report
1. Annual Report - https://media.jlrms.com/2022-08-17/pdf/fc7997d8-3f60-4605-b6d8-22b6cfa54e9a/Jaguar%20Land%20Rover%20Annual%20Report%20FY2022.pdf?VersionId=kTEGFM.Pj3mRmGd05pCX9CZxWEx6R2Bj
2. The troubles for Jaguar Land Rover are only set to intensify - https://www.cnbctv18.com/business/companies/tata-motors-jaguar-land-rover-china-covid-cases-protests-uk-sales-15283641.htm
3. Tata-owned JLR to cut production at UK factories till spring, reports say - https://m.economictimes.com/industry/auto/auto-news/jlr-to-cut-production-at-uk-factories-till-spring-reports-say/articleshow/95762604.cms/
4. Jaguar Land Rover drives Tata Motors into a Rs 5,000 cr loss - https://timesofindia.indiatimes.com/business/india-business/jlr-drives-tamo-into-a-rs-5k-cr-loss/articleshow/93171387.cms
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Jaguar Land Rover (JLR) SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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