COMPANY PROFILE -Grupo Bimbo
Business Sector :Food Processing
Operating Geography :Mexico, North America, Global
About Grupo Bimbo :
Grupo Bimbo is a bakery product manufacturing company established in 1945 and is headquartered at Mexico City, Mexico. It is the world’s largest baking company and has a wide distribution channel across different countries. The first product that Bimbo launched was cellophane wrapped large and small loaves of bread (both normal and toasted) and since then they have been venturing into manufacturing different bakery products, expanding operations across different sites and acquiring other bakery companies. Grupo Bimbo has reached record levels in net sales, gross profit and operating income. The market penetration has been increasing to more than 3.3 million point of sales served. This Mexican multinational bakery product manufacturing company has recently become the second largest player in China with the acquisition of Mankattan. They have also strengthened their position in Chile by acquiring Nutra Bien. There have been different success drivers for them. However this industry remains highly fragmented with 4.5% global market share and low household penetration rates which is indicative of massive future growth potential.
In 2020, the baking baron expanded its operations to Kazakhstan, broadening its global leadership to 33 countries. Grupo Bimbo’s vision statement reads “In 2020 we transform the baking industry and expand our global leadership to better serve more consumers. Grupo Bimbo’s USP or unique selling point lies in being the worlds largest baking house with one of the widest distribution networks in America and Mexico.
Grupo Bimbo Revenue :
Mexican Pesos 291,926 million– FY ended Dec 31st 2019 (growth 0.9%)
Mexican Pesos 289,320 million– FY ended Dec 31st 2018
Competitive Analysis of Grupo Bimbo
The SWOT analysis for Grupo Bimbo is presented below in a table followed by the detailed analysis report.
Strengths | Weaknesses |
1. Exceptional distribution network across 30+ countries
2. Strategic acquisitions and robust financials
3. Global leaders in the baking industry with 100+ high value brands
4. Deploying digital tools and leveraging technology across the supply chain
5. Clean label policies usher in transparency and trust attracting improved consumer perception | 1. Baking Industry is highly fragmented across the world
2. Grupo Bimno houses several popular brands, but the global penetration is low |
Opportunities | Threats |
1. Frozen food market is the new opportunity amidst COVID’19
2. Meeting demands of rural market | 1. Change of consumer food preference and moving towards a “Low-Calorie” diet.
2. COVID’19 has affected global operations |
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Detailed SWOT Analysis of Grupo Bimbo
Strength
1. Exceptional distribution network across 30+ countries: Grupo Bimbo produces around 13000 products (fresh and frozen), houses 100 and has an outstanding, also the largest digitally driven, supply chain network, with more than 3 million point of sale on 58000 routes. In terms of logistics and supply chain, Grupo Bimbo has been trying to optimize transportation and make it more efficient and sustainable. The distribution network is being reshaped by introducing digital applications like ERP software and Oracle Cloud to manage inventory. Grupo Bimbo has become much quicker and more flexible in managing their logistics operation. Artificial Intelligence has also helped the company to improve on demands and forecasts. This has ultimately increased the decision making power which in turn benefits customers worldwide. Grupo Bimbo is making sure that instead of products having low shelf life or short life cycle it reaches every retail outlet and every customer every day and that too in its fresh form. Grupo Bimbo has been aiming to get a place in Gartner’s global ranking for its Supply Chain and Logistic Operations through increased efficiency and optimization in distribution process.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Frozen food market is the new opportunity amidst COVID’19: Frozen food like ready to eat meals, sea food, soups etc. can be a very new segment for Grupo Bimbo. The current market value for frozen food is US $280.2 billion. It is expected to grow at a rate of 4.5% over the next 6 years. Grupo Bimbo’s solid financial position and an exceptionally well optimized supply chain and logistic operation can become boon if they venture out into the frozen food industry. Retail industry like supermarkets, convenience stores etc. have contributed in increase of sale of frozen food. Frozen food market also has different segments based on product type and consumption type. Ready to eat type meals have seen the fastest growth in this industry.
The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
The PESTLE / PESTEL analysis for Grupo Bimbo is presented below in a table followed by the detailed analysis report.
Political | Economical |
1. Violence and political instability in LATAM region.
2. Modification of NAFTA to USMCA | 1. High Inflation rates are affecting operation of the company
2. Compliance with laws and regulation has resulted in added expenditure
|
Social | Technological |
1.Preferences tilting towards organic foods
2. Compliant on health standards.
3. Strategic alliances to promote health and wellness for consumers
4.Mobile application was developed to facilitate vast network
| 1. Adapting to new technologies in logistics
2.Venturing into developing start-ups with disruptive idea and technology
3.Implemeting Industrial IoT to optimise productivity in the supply chain and improve efficiency
|
Legal | Environmental |
1. Multiple jurisdictions due to worldwide operations.
2. Legal and regulatory developments affect operations and conditions of the company.
3. Compliance with threshold limits for nutrients in each of its products
4. Complying with global policy on Refrigerants
| 1. Focus on renewable energy and waste management
2. Strategic partnerships to reduce carbon footprint
3. Compostable packaging recyclable and biodegrdable
|
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Detailed Pestle Analysis of Grupo Bimbo
Political
1. Violence and political instability in LATAM region:
LATAM and in particularly Mexico has been a center of violence related to illegal drug cartels. This has increased the security cost of the company. Mexican government has always been accused of being in constant link with criminal organization and corruption which affects the Grupo Bimbo’s operation both in Mexico and overseas.
Simultaneously, Grupo Bimbo had an adverse effect on its operations in Venezuela. Venezuela is undergoing a huge political instability and recently financial sanctions has been put on this region by US making things more difficult for Grupo Bimbo to carry on with its operations. As of now Grupo Bimbo does not consolidates subsidiaries in this region. In Venezuela, Grupo Bimbo is facing adverse conditions like high operating cost, restriction on importing raw materials, etc.
The remaining section of “Political” is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Focus on renewable energy and waste management:
Grupo Bimbo has a target of reaching 100% electricity renewable plants by 2025. This Company has been using wind farm and solar farms as the main source of energy.
Grupo bimbo has also set a target for itself to reduce water consumption by 30% in 2020. Grupo Bimbo plants have 57 rainwater collection systems and 74% water is being reused after getting recycled at 228 water recyclers. Total Volume (TV) of water treated is 556,804 m3.
Grupo Bimbo is also working on waste management system. The target for 2020 is 50% reduction in food wastage and 90% recycling along with recycling waste, Grupo Bimbo has also introduced 97% products with oxo-biodegradable packaging.
The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.
Major Competitors :
- Hostess Brands, Inc.
- Gruma
- Grupo Corvi
Major Brands :
- Bimbo
- Oroweat
- Sara Lee
- Takis
- Artesano
- Villaggio
On purchase the Grupo Bimbo SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Grupo Bimbo Covid-19 Impact Analysis |
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Grupo Bimbo Segmentation, Targeting and Positioning (STP) Analysis |
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Grupo Bimbo Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Grupo Bimbo SWOT & PESTLE Analysis Report
1. Grupo Bimbo: a digitally led, supply chain transformation - https://www.supplychaindigital.com/company/grupo-bimbo-digitally-led-supply-chain-transformation#
2. Mergers and Aquisition - https://grupobimbo.com/en/investors/mergers-and-acquisitions
3. 2019 Integrated Annual Report - https://grupobimbo.com/sites/default/files/Grupo-Bimbo-Annual-Report-2019_0.pdf
4. Risks Related to the Business, Industry and Supply - https://grupobimbo.com/sites/default/files/RISK-FACTORS_0.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Grupo Bimbo SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.
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